Front signage and primary logo at the entrance of Roses by the Stairs, vinyl applied to a glass door.

roses by the stairs

BRANDING, APPAREL, PACKAGING, SIGNAGE

Brewing spontaneous and seasonal farmhouse ales in Downtown Phoenix, Arizona, Roses by the Stairs uses local ingredients, and at times foraged from the desert and Arizona landscape, to create a unique craft beer experience.

Photography: Cactus Country, Dr Tiff Photography

Outside building overview of Roses by the Stairs brewery and tasting room.
Overview of of logo lockups and brand identity for Roses by the Stairs.
Hand holding beer in glass with Roses by the Stairs icon printed on glass.
Beer being poured directly from the draft tap in to a Roses by the Stairs branded tulip glass.
Top view of Roses by the Stairs logo engraved in the glass portal of a brewer.
Triptych layout showcasing the brewing area, a growler with the primary logo, and branded kegs featuring the Roses by the Stairs branding.
Bartender pouring beer from draft into Roses by the Stairs branded cup.
Two hands holding full beer glasses cheersing.
Large outdoor sign in front entrance of Roses by the Stairs building, featuring the primary logo.
Shirt design detail and branded shirt being worn in the desert.
Outdoor patio overview with owner drinking a glass of beer.
Detail of two different apparel graphics.
Trail Beer label and can design sits on top of a rock in the Papago Park Arizona desert.
Full detail of the Trail Beer can label graphic.
Details from the Trail Beer can label and alternate image of the Trail Beer can on a rock in the Arizona desert.
Sour series can labels laying in an ice bucket.
Three can mockups showcasing the sour series labels and design.
Graphics detail of beer can label for the sour series.
Can mockup of the sour series beer can label.
Hand pouring sour beer into beer glass, showcasing sour series beer can label design.

“Cactus Country understood our vision before any other pieces were in place and their design helped us communicate that vision to architects, bankers, neighbors— all the pieces necessary to make the dream a reality. They are thoughtful, detail-oriented, so talented and so easy to work with. We are grateful they have been part of our whole journey, from the initial concept to designing real cans filled with real beer.”

Allie Russell, Owner

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