BRANDING
PACKAGING
STRATEGY
ART DIRECTION

STEVE MCQUEEN
COFFEE

Steve McQueen Coffee is more than a brand; it's a tribute to the rebel spirit. Every roast is crafted for those who chase freedom, push limits, and carve their own path. Bold, authentic, timeless—just like McQueen himself. Housed in a vintage oil-can-inspired collector's tin or a soft pouch for the road, this coffee is built for those who appreciate craftsmanship, style, and the beauty of the ride. Whether it's a solo escape or a moment shared with friends, every sip fuels the next adventure.

BRANDING | PACKAGING | STRATEGY
ART DIRECTION

Photography: Caleb Clark, Josh Spooner | SMQ Licensing: Renaissance Licensing

Steve McQueen Coffee primary logo design inspired by vintage motorcycle badges
Steve McQueen Coffee brand tagline 'Fuel for the Fearless' over archival Steve McQueen portrait
Authentic Steve McQueen signature design for coffee packaging branding

Dawn breaks over an open road. The engine hums beneath you, the wind is warm, and the horizon stretches endlessly ahead.

This isn’t just coffee—it’s a ritual, a nod to those who live life full throttle.

Steve McQueen Coffee collectible oil can tin with vintage weathered rust finish

our approach

We collaborated directly with Steve McQueen's licensing agency and his grandchildren, Chase and Madi McQueen, to build a brand rooted in motorsport heritage and vintage Americana.

The collectible oil can tin was designed to feel like it belonged in a vintage garage—timeless, weathered, authentically worn—while maintaining the refined quality expected from craft coffee. The tins work as standalone collectibles or pair with soft pouch refills for flexibility.

We developed a cohesive visual identity inspired by racing culture: a primary badge modeled after vintage motorcycle tank emblems, radiator cap graphics for coffee origins and blend names, McQueen's signature monogram, and speed-driven retro typography. Every detail, from racing stripes to mechanical elements, tells part of the story, creating a brand that honors McQueen's legacy while commanding presence on shelf.

Vintage-inspired coffee tin packaging design for Steve McQueen Coffee brand smooth blend
Vintage-inspired coffee tin packaging side logo design for Steve McQueen Coffee brand
Steve McQueen Coffee packaging styled with vintage automotive elements
Branded halftone texture treatment of Steve McQueen archival imagery inspiring coffee brand aesthetic and art direction
Steve McQueen Coffee quote and monogram side design shown on packaging tin mockup
Steve McQueen Coffee collectible tin styled with vintage motorcycle
Steve McQueen Coffee tin back panel showing brand story text on vintage car hood
Vintage Steve McQueen photography on vintage motorcycle informing brand identity design direction

“WHEN I BELIEVE IN SOMETHING, I FIGHT LIKE HELL FOR IT.”

STEVE MCQUEEN

Steve McQueen Coffee soft pouch packaging design with motorsport-inspired branding
Branded halftone treatment of vintage Steve McQueen photography informing brand identity design direction
Craft coffee bag packaging featuring Steve McQueen brand identity being poured into cup
Vintage motorcycle-inspired badge design on Steve McQueen Coffee pouch packaging
Steve McQueen Coffee pouch packaging styled with vintage automotive elements on vintage car steering wheel
Brand packaging design for Steve McQueen Coffee showing soft refill pouch flavors and varieties
Steve McQueen signature and branded mini check racing circle design for coffee packaging branding
Steve McQueen archival imagery inspiring coffee brand aesthetic and art direction
Brand identity mark for Steve McQueen Coffee with motorsport heritage details over image of roasting coffee beans
Steve McQueen Coffee brand identity design with logo overlay on archival portrait

Steve McQueen Coffee is crafted for those who live with passion, grit, and an unshakable sense of adventure. From coffee purists to motorheads, from casual fans to die-hard McQueen collectors—our community is as bold as the man himself.

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