Lone Star Beer has a rich history of iconic merch graphics and posters that have become part of Texas culture. The Core Collection honors that legacy while capturing the rituals of a modern Texas summer. From Barton Springs to dive bar patios, the collection reflects how Texans beat the heat with their own brand of laid-back style. Our illustrations and graphics span t-shirts, hats, and summer essentials, creating a versatile apparel system that works as hard as it relaxes. The result is merch that feels authentic to Texas culture while standing strong on festival grounds, restaurant merch tables, and retail shelves alike.
MERCH COLLECTION
lone star beer
MERCH COLLECTION
Photography: Flintfield Texas, Mark Champion, Morgan Mercantile
our approach
We anchored the collection in authentic Texas summer scenes: neon dive bar signage, riverside cookouts, swimming holes, and pool hall nights. The illustration style blends bold, southwestern-inspired typography with hand-drawn artwork, using Lone Star's brand palette of blues, reds, and golds alongside refreshing ice and water elements. Warm tones contrast with cool colors to evoke both the blazing heat and the relief of cracking open a cold one.
Each graphic was designed for versatility across products, creating a cohesive system that translates seamlessly from festival merch booths to bar shelves to retail environments.
